Seaman's Schnapps reawakens indigenous cultures at trade fair Follow @Hitbizafrika

Seaman’s Aromatic Schnapps, a leading brand from the stable of Grand Oak Limited successfully enacted a mixture of commerce and cultural festivities at the recently held 2016 Lagos International Trade Fair at Tafawa Balewa Square (TBS) in Lagos.

Seaman’s Schnapps offered gifts to people who visited its pavilion and spiced up the exhibition with cultural dances of various ethnic groups in the country.

Cultural troupes performed dances that cut across the entire cultural landscape of Nigeria with relevant traditional costumes accompanying the various dances from across the East, West, North and South of the country on each day of the exhibition.

Shoppers also participated in an exciting spin the wheel game for which the company gave out free drinks to winners. These activities made the brand’s pavilion a cynosure of all eyes and a stop center for all participants at the fair.

Speaking on her company’s outing at this year’s Lagos International Trade Fair, Trade Marketing Manager, Mrs. Kate Akeju said, “For us, this year’s trade fair is to promote Nigeria’s cultural heritage, as well as encourage culture of prayer & blessings among Nigerians, which Seaman’s Schnapps stands for as the original No. 1 Prayer drink.

She further disclosed that all those who visited GOL’s pavilion were blessed with branded gift items to appreciate their loyalty and patronage.

Grand Oak Limited is one of Nigeria’s leading marketers of alcoholic and non-alcoholic beverages. over the years, the company has maintained a leadership position in the spirits and wines industry with brands like Lord’s Dry Gin, Regal Dry Gin, Swagga Bitters and St. Lauren among others.

More photos below...